THIS IS NOT A BALENCIAGA CAMPAIGN

 is an exhibition with a harmonious blend of physical and digital art that invites you to embark on a transformative journey where the lines between nature and technology blur into enchanting hybrids.

We celebrate the beauty of organic materials while embracing the boundless possibilities of technology. 

Discover digital and physical artworks from 70+ artists in the midst of the lush green of the Estufa Fria, Lisboa.

Natacha

THIS IS NOT A BALENCIAGA CAMPAIGN," is a surreal symphony of contrasts and narratives, underlining the increasingly complex relationship between artificial intelligence and high fashion. The scene is a stark desert landscape, a vast sand that stretches to infinity, grounding the composition in an eerie sense of isolation. A group of figures stands, each draped in flowing garments that speak to the iconography of luxury — yet their visages are obscured, replaced by mirrored surfaces that reflect only the void, a poignant commentary on the faceless nature of both AI entities and the consumerism-driven by the fashion industry.
The figures, attired in a stark dichotomy of black and white, seem to both exist within and transcend their environment, suggesting a futuristic procession or a cult of the vanguard. The central figure is at once a leader and an enigma, a sentinel of style whose authority is as undeniable as it is unattainable. In refusing to conform to the expected norms of a fashion campaign, the piece boldly critiques the very essence of advertising's persuasive imagery, prompting viewers to question the authenticity of what is presented before them and what role AI might play in the creation or distortion of such realities.